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Is your customer service perfect? Really?

I had a big disappointment this week – an excellent value customer service course, run by a prestigious city institution and delivered by recognised experts, was cancelled due to lack of interest.

That is, it cost just over £100 for the day, it would have been hosted by the University of York and facilitated by Jo North from the Big Bang Partnership.

I have a question for the businesses of York – what’s wrong with everyone?

I was really disappointed at the cancellation, because I had been looking forward to this course for months. At Kaleidoscope we give the best possible customer service we can – but we’re always, always looking to learn more, and I know we, and any other serious business, would have to be daft to reject an opportunity like this.

The Big Bang Partnership are very professional, they’re good at what they do and their course would have been very hands-on – we were due to end the day with the bones of a top-notch customer service policy written out. Who on earth wouldn’t benefit from that?!

For anyone who really cares about their customers, this kind of service is indispensable. When I heard how few people had shown an interest in this course I was, quite frankly, flabbergasted.

I know we’re supposed to be in a double-dip recession, but if you’re not bringing business in then maybe this is the very best time to invest in making some improvements. Customer service is at the heart of finding new clients – and keeping and maximising the ones you already have too. Unless, of course, you’re giving perfect customer service already?

I think customer service in York is not bad – and I am quite difficult to please; I can spot when something’s wrong straight away. However, no-one’s perfect, and a thriving business depends on continuous improvement – so really, what’s going on?